🏦The market

Large but not trusted.

Numbers

From users :

• The influencer marketing market would be worth $16.4 billion in 2022, 20 times more than in 2015.

• 94% of Internet users say that a positive review encourages them to buy.

From companies :

• 72% believe that the quality of customers that come from influencer marketing campaigns is better than other types of campaigns.

• Influencers produce a higher engagement rate than content published by the brands themselves.

But it's difficult to find the good one

• Lots of concurrence

• Lots of fake engagement

• No authenticity

• Not a community anymore

• Rug risk

• No transparency with the brand or with their followers

Competitors