🏦The market

Large but not trusted.


From users :

  • The influencer marketing market would be worth $16.4 billion in 2022, 20 times more than in 2015.

  • 94% of Internet users say that a positive review encourages them to buy.

From companies :

  • 72% believe that the quality of customers that come from influencer marketing campaigns is better than other types of campaigns.

  • Influencers produce a higher engagement rate than content published by the brands themselves.

But it's difficult to find the good one

  • Lots of concurrence

  • Lots of fake engagement

  • No authenticity

  • Not a community anymore

  • Rug risk

  • No transparency with the brand or with their followers


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